Learning from Every Tender Submission

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by Peter Philpott 
| 12 December 2023

The tendering process doesn’t end with submission or even with winning or losing. There’s a goldmine of learning in every tender you undertake. This blog delves into the art of post-tender analysis and how it can pave the way for future success.

Reviewing Wins and Losses

Understanding why you won or lost a tender is crucial. If you won, analyse what worked: was it your pricing, your innovative approach, or your understanding of the client’s needs? If you lost, request feedback. This can provide invaluable insights into areas for improvement.

Continuous Improvement

Use the feedback from each tender to refine your process. Identify patterns in the feedback, whether positive or negative, and adjust your approach accordingly. This continuous cycle of learning and improvement is essential for long-term success in tendering.

Building Relationships

Regardless of the outcome, maintain a positive relationship with the tendering authority. Express gratitude for the opportunity and professionalism in response to the outcome. Building a network of contacts and a reputation for professionalism can open doors for future opportunities.

Learning from Peers and Industry Trends

Stay informed about industry trends and learn from your peers. Join industry forums, attend seminars, and engage with other professionals. Understanding broader market trends can provide a competitive edge in future tenders.

Post-tender analysis is an art that can transform experiences, both good and bad, into stepping stones for future success. By analysing outcomes, embracing continuous improvement, building lasting relationships, and staying informed, your business can grow stronger and more adept at navigating the tendering landscape.

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